10 Reasons Why Having A Good Website Will Help Your Business


The world we live in today has changed so much that having a website to go with your brick-and-mortar business is a necessity. According to research, six out of ten consumers expect your brand to have online content relating to the business. And in this article, I’m going to give you 10 solid reasons why this would give your business that ‘oomph’ it needs.

image results for good website design


Let’s face it, readers. The world has gone digital and all the big shot businesses have some form of an online presence. Today, customers don’t trust a business without contact or physical address and this applies to one without an email address and website.
Why are they so important? Because with a website, you get to share vital details about your business and answer common questions they may have about what you offer. An easily navigated website with superb user experience allows customers to assume other aspects of your services are just as positive and comfortable.

24/7 Online Presence

A good website allows your customers to reach you from anywhere in the world and anytime. Customers can find you outside regular business hours and they don’t have to step out of their homes to do this or feel pressured to make a purchase.

Online Competitors

I’m going to be honest here. Do you want to beat the competition? Get a website. Because chances your rivals already do are quite high. It’s going hard going go home. And a website means raking in new customers and catching the attention of potential ones.

Growth Opportunity

Think of your website as a pitch deck or portfolio that showcases what you have done and what you can do. A website is a good place to refer potential investors whenever you think your business is ready for expansion.

Information Exchange

The advent of websites has provided a simple and efficient way for you and your customers to swap useful information. Here are a few things you can display on your website:

  • Contact info
  • Promotional videos
  • Social media handles
  • Opening hours etc

With your website, you can leverage contact forms to get feedback from customers which in turn help you identify areas to improve.

Online Customer Service

Using the Frequently Asked Questions section (FAQ) you can smoothly manage your customer service in no time. It saves you time and is cost-effective when you can simply provide custom-made answers to common inquiries your customers make. This goes a long way to improve your customer relations.

Consumer Insights

This is one superpower you can only get easier with websites. With analytic tools, you can outline how customers found you, what they prefer, who they are, and how you can adjust your business to suit their needs.

Cut Costs

Can’t afford a brick-and-mortar store just yet? You can very well use your website to sell your products & services directly to your customers without incurring costs such as rent, staff salary, and other expenses.

Market Growth

Your customers are not limited to your store or office’s location when you have a good website. Breaking geographical barriers has never been easier. Now, anyone who can find your business website is a potential customer.

Advertising Power

Having a website allows you to leverage tools like Facebook ads and Google AdWords which allow you to extend your reach. You won’t get this kind of reliability and accuracy from conventional offline ad methods. Run your ads correctly and you can be sure that your business is the first thing potential customers see when they search online.

There you have it guys. 10 solid reasons why having a website is good for your business. Every day, businesses are shifting towards online hacks for visibility and conversion. The reason is obvious! The internet is where the gold mine is and businesses who don’t adapt soon find themselves at the bottom of the food chain. Not you, I hope. Now that you’ve read this article, you can put your brand just where you want it to be by setting up an impressive website.

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