This is what you’re doing wrong
No business online can survive long term without incorporating branding into its business strategy. And despite what you may have been led to believe, branding is not just about slapping a logo and tagline on your business.
Branding refers to the customer’s overall perception of your business; the kind of image your business portrays is determined by how good or NOT good you are at branding. So maybe the reason why you’re not getting clients is because of your poor brand image. Maybe.
So what’s the way forward? How can you effectively create the right image in the mind of your clients about your business?
1. Define your Brand
The first question you need to answer is the definition of your brand’s identity. To do that you need to answer the following questions:
Why do you exist?
What differentiates you?
What problem do you solve?
Why should people care?
Until you can identify this you Brand cannot truly stand out. T achieve this, you have to use the following perspective to answer the above questions:
What – the products or services you offer to your customers
How – the things that differentiate you from the competition
Why – the reason you are passionate and why you exist
2. Determine Your Audience
The problem a lot of us face is that we keep trying to sell to everyone. And that’s a fool’s errand. There over 4 billion people in the world today and there are not enough hours in your lifetime to sell to everyone of them. Because of the advancement fo technology today, the world is a global marketplace with access to opportunities we couldn’t dream of centuries ago. Because of this, your audience is no longer limited to your immediate environment but now present in different locations all over the world. And to sell to them, you have to be specific in your Brand targeting.
Your Brand can be unpleasant to others but a dream come true for your target audience. You have to stop wasting resources trying to sell to those who are not a part of your target audience. For instance:
Instead of “all children”, you could narrow down the niche to hone in on “toddlers or teenagers”.
“Blockchain” is too broad. But “Video-based blockchain platforms” can narrow the focus in.
If you are targeting “University students”, there is definitely room to get more specific. An example could be: “University interested in International scholarships”.
“Anyone who needs a job” is certainly not a niche target market. However, “Jobseekers in an executive position” can be used!
3. Clearly Outline The Benefits Of Your Business
People naturally look out for their self-interests first. It’s an evolutionary trait. Your Brand is a story that you’re trying to tell. And if the narrative and focus of your story is not on its benefit to your clients, they’ll lose interest fast before they even see what you can offer them.
Start taking steps to shape your business into the brand that will attract your audience.
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