In 2019, 14.1% of global retail sales were made online. That is billions of dollars that you missed out on because your business is not online or you’re not employing online.advertising in your business.
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The world is a global marketplace now and your customers are scattered everywhere. The only way to reach them is by playing online advertising strategies in your business. Online advertising has become so efficient that out of the billions of people in the world you can specifically target those ones that have a higher likelihood of being interested in your business.
What if you don’t want to go international? What if your business is specific to your district or state? You can still benefit immensely from online advertising. People spend at least 40% of their waking hours doing one thing or the other on the internet. Your customers are among those people. Online advertising is designed to help you put your business in front of those people.
There are numerous benefits to online advertising, some of which include:
1 Low cost for operation:
Getting business done online is one of the cheapest forms of advertising, for as long as there’s a constant internet connection. It takes little effort to reach out to your costumers.
2 Time effective marketing:
Internet marketing does not stop or delay you from performing other activities. You can run advertisements even while you sleep or focus on other more demanding aspects of your business.
3 Quick service:
In internet marketing, one can reach customers in a quick and effective manner. No effort is wasted as Advertisements can now be set up in a clinical and efficient manner, targeting those who are more likely to patronize you.
4 Instant transaction service:
Internet marketing can also improve your transaction rate. This is because it puts your product right in front of your customers and they can make a purchase or pre-order right from the internet using a third party e.g PayPal. Customers and clients don’t have to wait long before buying your goods or services.
5 Data collection:
Internet marketing makes room for getting customer’s data through their visiting links. These data can be use to keep informing them about the improvement of the products and the introduction of a new product. The data can also be used to track where the majority of your customers are coming from. The pages they visit on your website and how to reach out to those who visited your site and didn’t buy anything.
6 24/7 marketing:
Using the internet as a form of marketing, you can interact with your customers 24hrs a day, 7hrs a week, irrespective of your geographic location. You can inform them about new products or features from your business and always have a constant flux of customers coming in and out of your platform.
7 Global marketing:
Like I said earlier, the world is now a global marketplace and with the aid of internet marketing, you can sell to anyone anywhere. Using internet marketing, you need not worry about the distance and global location where the products can reach. Since the internet is decentralized, you can market to any location in the world with internet service.