Everybody has a story, so does every brand and thanks to creativity, there are diverse ways available to us to tell our stories. The Importance of storytelling cannot be overemphasized; not just in business but even in our everyday life. Brand storytelling goes beyond just entertaining your audience, it helps people connect; people feel connected more to business with brand stories. Simply put, brand storytelling is the act of telling your stories through different mediums i.e. either by videos, pictures, etc. on different platforms in order to get your audience’s attention
Storytelling vs Buyers
Brand storytelling can influence a buyer’s decision to either buy your products or services or simply ignore them. Storytelling further helps your customer connect with the brand. If properly executed, it should be able to capture the attention of your audience. What is obtainable now is the typical buyer relying on his/her personal connection with the brand in order to make a purchase. This personal connection formed between you and your buyers will encourage them to think of you first whenever they need any product or service you provide.
Brand storytelling reveals your brand’s personality and helps you find your voice. If you listen and engage with your audience, you will find out what more they want from you and how you can serve them better. The best way to achieve this is through a call to action at the end of your story (video or article).
Brand storytelling sets you apart which should ideally be the goal of every brand and helps you to stand out especially in a saturated business atmosphere or amongst your competitors. You should always be the first choice.
Brand storytelling is way beyond dishing out series of information or merely posting content. As a matter of fact, it is less about your brand more about your audience and the people you are trying to connect with. The story should be personal; something relatable but should be factual, real and captivating.
Choose any medium that would help achieve the best result but bear in mind that different mediums yield different results and the most effective one should be focused more. On the type of story to tell, explore your options; your inception story, challenges, progress story, why you do what you do, etc. and watch people care about your brand.
However, ensure that your story is consistent. Every brand should incorporate brand storytelling as part of their marketing strategy