Some business owners especially newbies might find it difficult to understand the concept of sales funnel when they hear about it. They might even think they do not need it. A sale funnel is a step-by-step process prospective buyers go through to become customers. It helps to attract a prospective customer and brings them one step closer to buying your product. This whole process is augmented by marketing actions such as videos, automated emails, articles and landing pages that will make sales for you. Little wonder it is often likened to a virtual salesperson working every hour of the day without break. The sales funnel is a very important tool for every successful business owner who wants to make sales consistently. How the sales funnel is maximized is what differentiates the successful business owners from the not-so-successful business owners. Sales funnel works for just any kind and any size of business. However, there is no one-size-fits-all approach with the sales funnel as every industry has a different target customer especially since they render different services and products.
Stages of a Sales Funnel
The sales funnel is a step by step process hence it is divided into different stages. Although these stages depend on the industry they include,
- Awareness stage
At this stage, you are creating awareness about your brand and letting people know about your products and services. Awareness can be created by various media such as paid ads, content marketing, videos, word of mouth and referrals.
- Relationship/interest stage
At this stage, you try to build trust and market presence so that people will be comfortable enough to buy from you. Identify communication avenues that would enable you to communicate effectively with your audience. Different social media channels can augment this process.
- Sales stage and Upsell stage
At this stage, you sell your product and service to your target customers. You can also add additional services and products to maximize your profits and revenue.
Benefits of Using a Sales Funnel
- Consistency of sales
Every business owner likes to make sales all year round and the sales funnel can give you just that. Once you have your funnel up and running, your sales, as well as your revenue, will be consistent.
- Increased rate of conversion
Over time, as you begin to go down the funnel, your audience is narrowed down to your target customers. Oftentimes, your prospective customer is often part of your remaining audience and this could be a big boost on your conversion rates.
- Ability to predict sales volume
Due to the fact that the sales funnel enables you to know the number of customers that move on to the next stage of the funnel, you would be able to predict the volume of sales you will be making. The ability to predict your sales volume will help you know if your marketing strategy is working or not thus giving room for improvement.
- Locates problematic areas
The sales funnel helps you identify the exact point you are failing and where prospective customers began to lose interest. That way, you would know what service or product you need to improve upon. This greatly improves your marketing strategy.
- Saves you from stress and allows take a vacation
Since the sales funnel acts as a virtual salesperson active 24 hours of the day, this gives you time to focus on other things you love doing even while it works for you. It saves you the stress of following customers everywhere as you would get new clients and customers regularly without you having to stress much.
- Builds trust and credibility
The sales funnel does not only help you build consistency in marketing it also helps you create valuable content. That way, you would easily gain the trust of your prospective buyer which pushes you one step ahead to converting him to customer.
- Measures progress
It helps you measure the performance and progress of your business on a regular basis (daily, weekly, monthly and yearly). The sales funnel will also aid consistency in your marketing that way; you can easily measure your progress at every stage of the funnel.
Setting up a sales funnel requires optimum copywriting to capture your client’s or buyer’s attention and convince them to sign up or make a purchase. We specialize in creating the BEST funnel page for your business that will get you more customers at ridiculously discounted prices. Send us a message here