Email automation provides a reliable form of communication between your product and your customers. It aids in promoting your brand by creating customer awareness through organized and personalized messages. Although Email automation has been around for a while, it continues to ensure significant results in small businesses across the country. Companies are no longer focusing on promotion and discount only, what they prioritize now is creating content that actually matters to their audience.
If you’ve not started using Email automation to promote your business, here is what you are missing out. Below are some benefits of Email automation to get you started.
1: Your customers check their e-mail every day
Over 90% of internet users open and check their e-mail inbox at least 20 times a day, whether for job-related activities or personal information. Imagine getting your customers to view your product like that!! It’s a win for you. When you use email automation, your customers will constantly get information about your brand without any effort from you.
2: You can drive more conversions with email automation
Another benefit of using email automation is that it creates higher conversion rates. With an effective communication strategy, your business can drive more conversions with email automation. A well-written email compels your readers to progress to become a buyer of your services or products.
3: Email automation is inexpensive
While another marketing strategy requires you to spend a lot of money on printing and advertising space, Email automation requires only a small investment of time and resources. You don’t need to spend money on an advertising team or many workers.
4: Email automation increases traffic to your website
Using email automation messages can help you drive traffic to your website. All you have to do is put a link that refers them back to your website and instructs them to take some actions, then sit back and watch it grow. Very simple.
5: Email automation is easy to track and measure
One of the advanced benefits of email automation is that it helps you track your achievements. You can measure the amount of seen, reads and reply of people that open your mail. This will help you know your level of advancement and the revenue you are able to generate. As you make adjustments to subject lines, messaging and type of offer, you can determine which method brings you more success.
6: Email automation saves Time
Unlike regular email campaigns that require manual sending, the most impressive feature of email automation is that it allows you to schedule email campaigns even more than 10 days ahead. This gives your viewers the impression of you being attentive and dedicated to them when really, it is a piece of code that is programmed to send your mail to your subscribers at specific intervals. Less consuming, cost-effective and completely hands-free.