For the Euler Platform. I used the Design thinking approach, deliberately seeking the user’s direct opinion on the platform as a whole and on specific aspects of the platform. I did this by creating micro interactions using prototyped wireframes to simulate the function of a fully fledged system. This of course came after collecting quantitative and qualitative data from the user via surveys and one-on-one interviews.
The current User flow of the platform is didfficult to understand for new users and leads to poor experience and customer drop off from the platform.
To conduct the user research, I used a two-pronged approach. My strategy was to collect both Quantitative and Qualitative feedback from users. I selected Quantitative feedback so that I can be able to collect as much feedback as possible from a wide range of users with diverse experience using DeFi Protocol.
To simplify the user experience for both retailers and venture capitalists. This requires comprehensive user research and testing as well as redesign of the platform based on feedback from research and competitive audits.