Making Defi Easier To Use
Euler - Web3 DeFi Startup
https://www.euler.finance/
About
Founded in 2020, Euler is a noncustodial protocol comprised of a set of smart contracts based on the Ethereum blockchain. Its platform allows users to lend and borrow most cryptocurrencies via risk-based asset tiers.
Problem Statement
The current User flow of the platform is difficult to understand for new users and leads to poor experience and customer drop off from the platform.
The Goal is to simplify the user experience for both retailers and venture capitalists. This requires comprehensive user research and testing as well as redesign of the platform based on feedback from research and competitive audits.
User Research User flow and User Stories Wireframes and Mockups Iterative Design Interactive Prototypes
