This project highlighted the importance of bridging the gap between cutting-edge DeFi functionality and real-world usability. By simplifying flows and adopting iterative design, we helped reduce friction and make decentralized finance more accessible.
Gideon Awolesi
UX Researcher / Designer
This project highlighted the importance of bridging the gap between cutting-edge DeFi functionality and real-world usability. By simplifying flows and adopting iterative design, we helped reduce friction and make decentralized finance more accessible.
Gideon Awolesi
UX Researcher / Designer
Euler is a noncustodial lending and borrowing protocol built on Ethereum, allowing users to transact with a wide range of cryptocurrencies via risk-based asset tiers. We set out to streamline the platform’s user experience, focusing on both retail investors and venture capitalists who found the existing interface unintuitive.
Euler is a noncustodial lending and borrowing protocol built on Ethereum, allowing users to transact with a wide range of cryptocurrencies via risk-based asset tiers. We set out to streamline the platform’s user experience, focusing on both retail investors and venture capitalists who found the existing interface unintuitive.
Creative сhallenges
Simplifying risk-based asset tiers and lending protocols required detailed user research to address pain points around terminology and navigation.
Balancing the needs of novice retail investors and seasoned venture capitalists demanded flexible interfaces that present core features in different levels of depth.
Creative сhallenges
Simplifying risk-based asset tiers and lending protocols required detailed user research to address pain points around terminology and navigation.
Balancing the needs of novice retail investors and seasoned venture capitalists demanded flexible interfaces that present core features in different levels of depth.
User experience focus
We gathered insights from both new and experienced DeFi users, refining the interface to reduce drop-offs and confusion.
Frequent prototyping and feedback loops helped us align design elements with user expectations, ensuring every interaction felt natural and efficient.
User experience focus
We gathered insights from both new and experienced DeFi users, refining the interface to reduce drop-offs and confusion.
Frequent prototyping and feedback loops helped us align design elements with user expectations, ensuring every interaction felt natural and efficient.
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