Product design for AI features that people have to trust
People have to trust an AI feature before they act on its answer. We design how the feature tells people they're dealing with AI, and how they can recover when the model gets it wrong.
What we see in ai products products
The problems we fix
The demo isn't the product
A demo is a simulated environment. You choose the input, and you know the expected outcome. On the other hand, real users paste in messy data and take the answer at face value. We test AI flows with realistic inputs, so the failure modes show up before your users find them.
A blank prompt box
So a client we worked with had a content creation tool that opened on a blank prompt box, and new users didn't know what to do to start using it. We designed the onboarding and the conversational guidance, so people could understand what an AI action would do before they used it.
People need to know it's AI
AI Act Article 50 means people have to be told when they're dealing with an AI system. The disclosure is a design problem as much as a legal one: it has to be clear without making people distrust a feature that works.
Rules and deadlines
The rules your product has to meet
- Since 2 Aug 2026
AI Act Article 50 transparency. People have to be told when they're interacting with an AI system.
- 2 Dec 2026
Marking AI-generated content. Generative systems already on the market have to mark the content they produce.
- 2 Dec 2027
High-risk AI systems. Stand-alone high-risk systems take on the AI Act's full obligations, including human oversight.
Where to start
Services for ai products teams
- Diagnose · from €2,500AI Feature ReviewWe review how your AI feature tells people they're dealing with AI, and how they recover when the model gets it wrong.
- Diagnose · from €2,500Product Readiness ReviewYou built your MVP with a tool like Lovable or Cursor, and it's starting to get real users. We check the UX and the architecture, and tell you what to fix before it breaks in production.
- Prove · from €9,500Evidence SprintWe design and build one core flow as a working app on a live URL, test it with 5 to 8 people from your user group, and give you a fixed price for the full build.
Start a project